Selling Online

7 Interesting Ways to Boost Your Social Media Marketing Strategy for Ecommerce

By 17 February 2023 No Comments


Do you feel you’re not making progress with the social media posts you’re and marketing you’re doing for your online business?  


Maybe it’s time to get inspired with some new ideas! 


You know that social media is a powerful tool for ecommerce businesses to connect with customers and promote products. However, with so many businesses vying for attention on platforms like Instagram and Facebook, standing out can be a challenge. 


Here are a few ways you can boost your social media marketing strategy to drive more sales and grow your business.

1) Use Storytelling to Connect with Your Audience


People are naturally drawn to stories, and using storytelling in your social media marketing can help you to connect with your audience on a deeper level. Share the story behind your brand and the inspiration for your products. This can help to build trust and emotional connection with your audience, which can lead to more sales in the long run.


2) Use Instagram and Facebook Shopping

Platforms like Shopmatic offer a fantastic and easy to use “Single Checkout Link’ that allows you to sell directly over social media channels. Use these available features to sell conveniently and professionally over Facebook and Instagram. Instagram also has a feature called “Shopping” that allows businesses to tag products in their posts, making it easy for users to purchase them directly from Instagram. This is a great way to drive sales and increase engagement with your brand. 


3) Create Engaging Video Content

Video content is becoming increasingly popular on social media. By creating engaging video content, such as product demos or tutorials, you can grab the attention of your audience and increase your chances of converting them into customers. YouTube videos can be uploaded on to your Shopmatic webstore directly.


4) Use Influencer Marketing

One of the most effective ways to get your products in front of a larger audience is by partnering with influencers. Influencers are individuals with a large following on social media who are considered experts in their niche. Choose someone who aligns with your brand values and has a following that is relevant to your products. An influencer with a large following can help you with wider exposure by reaching potential customers who may not have otherwise come across your brand. 


5) Leverage User-Generated Content

User-generated content  (UGC ) is any content created by your customers or fans that features your brand. It is a powerful way to showcase your products in a relatable way. Encourage your customers to share pictures and videos of themselves using your products, and then repost that content on your social media channels. This helps to build trust with your audience and gives them a sense of what it’s like to use your products in the real world.


6) Run Social Media Contests and Giveaways

Contests and giveaways are a great way to increase engagement and increase brand awareness on your social media channels. They also provide a way for your customers to try your products for free, which can help drive sales. 

Consider running a contest that requires participants to post a picture of themselves using your products and tag your brand. By offering prizes that are relevant to your audience, you can increase engagement and encourage users to share your content with their friends and followers. 

Not only will this help to increase visibility for your products, it will also encourage more people to try them out. 


7) Invest in Paid Advertising

While organic reach on social media can be limited, paid advertising can help you reach a wider audience. Platforms like Facebook and Instagram offer a variety of targeting options that allow you to reach specific demographics and interests. This can help you to get your products in front of people who are more likely to be interested in what you’re offering.


There are a lot of different ways to boost your social media marketing strategy for ecommerce. By leveraging influencer marketing, user-generated content, contests and giveaways, paid advertising and storytelling, you can reach a larger audience and drive more sales for your business. Remember to always be creative and test different strategies to see what works best for your brand. A successful social media strategy requires consistent effort and experimentation to find the best approach that works for your business.


“The best marketing doesn’t feel like marketing.” – Tom Fishburne

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