You draw visitors to your store, so you’re interesting to them for sure!
So then why do they leave midway and abandon before finally buying?
Do they need a shakeup? Someone show them the value of getting a job done! Arrrgghhh!!!
Ok – so now that we’ve got that frustration out of the way; let’s look at things objectively.
You’re the boss of your store and you have considerable control on your customer’s experiences. All it takes is a bit of planning, introducing a few changes and a bit of reorganization of your website to increase the chances of your customers completing their purchase.
And what better way to do this than get into the mind of a website planner and do it like a professional would?
Use this list to get started…
Re-organize Your Website
The Website Should Be Easy to Navigate
This is the most important factor to ensure. Customers have short attention spans and options available are many. If the visitor to the site faces problems in moving around the site (in the absence of somebody to ask for help as in a physical shop), he would rather abandon the search midway and look elsewhere – an easier option for the potential customer, but the worst option for you.
One way to prevent potential customers from feeling lost in your site is to have a “Search” function on your template. Also, make it easy for the visitor to convert by ensuring that the “Add to Cart” and “Proceed to Checkout” links are easy to find and use.
Having a Customer Service number that the “lost visitor” could call for troubleshooting 24/7 is helpful in encouraging the prospective customer to remain at the store and complete the transaction.
Adopt an Engaging Web Design to Capture the Buyer’s Attention
Full-width images with minimal text are recommended. An “About Us” page that clearly explains who you are and what you offer to your clients can often get the potential customer engaged and aligned to your cause. However, it is important to present all such information without cluttering the site.
Do Not Crowd the Shopfront
Use your storefront primarily to let your customers know who you are and what you offer. Crowding your shopfront with too many products and templates is undesirable. It can also make the customer feel that you are trying to convince them to buy what they don’t want, instead of helping them to find what they want – providing them a reason to look elsewhere.
The arrangement of the website and its content should be such that the visitor finds easy answers to questions on his mind and at the right time. Too much irrelevant information may lead the customer to become distracted and indecisive.
Putting Forward the Right Information
It is best not to overwhelm the visitor with too much information on each page. Let the potential customer decide how much information he wants. He can always click and double click to delve deeper into the details of the product if it piques his interest.
Making sure that the links take them to the right page is very important because if they don’t feel that every click is taking them closer to what they want, they might as well click elsewhere which is the last thing that you as an online store owner would wish for.
Proper Categorization of Products
The products you carry need to be well categorized and arranged in an intuitive manner. The best way to do this is to think from the customer’s perspective – how he is likely to be searching for the item? Offering the customer the most instinctive and accessible route to reach every product is recommended.
Providing multiple avenues/ varied searches lead to any given product is also a great idea.
Other Areas to Look At
Using Social Media Efficiently
Planning this important aspect of your marketing strategy is important. Your visibility on popular Social Media channels and comments and reviews left behind by your existing customers is perhaps the best endorsement you could get as it helps validate your product.
Offering a discount coupon or free shipping perhaps can also be helpful in reducing shopping cart abandonments and completing transactions.
Very often, undertaking a bit of reorganization and introducing a few small changes can help prevent those visitors coming to your online store from wandering elsewhere. So how about adopting and implementing some of these changes and reaping the benefits!
Want to open your store online? Create an eCommerce website with Shopmatic!
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