The ever-evolving modern website design trends are decidedly pointing towards simpler, more direct and personal user interaction. Speed/performance is becoming more important than ever. Here is what this looks like- 

Top website design trends you should care about


Minimalism is the biggest trend for website design since early 2019. Simplified layouts; with black and white palettes of choice and no more action crammed sidebars. Minimalistic designs perform better on mobiles whereas websites that are image-heavy load slowly and frustrate mobile users.

That’s why this trend of minimalism is relevant and a great place to start web design in the coming year. If you are looking for examples, take a look at some successful Shopmatic merchants who have set up minimalistic store designs. 

Single Page Design 

No surprises here. The Single Page Design is an effective way to say it all to users who are spending less and less time browsing a website. Brevity helps in getting the desired attention from the user, and the added advantage of being quick to load on mobile greatly impacts the user experience. When you create an eCommerce website, remember that an impressive homepage is set to act as a portfolio in itself; saying everything about your business as fast as a person’s eyes can scan the screen. This is yet another example of mobile-first and shorter attention spans driving trends for website design.

Bold Typography and Serifs

A minimal and clean website that uses bold typography will immediately help the user catch important information. More websites, therefore, are using bold serifs as font choices of headers and callouts. Serifs are more decorative by design, making them perfect for emphasis. Sans Serif font designs; the ones like Arial and Calibri with no decorative elements  are still favored though only for long content format because of their clean readability.

Content-Centered User Experience That Is More Personalised 

Content is still King; and content design is an iterative process as always. Modern web design will be guided by targeted presentation of web content. This is especially relevant for e-commerce, where selection of content and its presentation will be based more on customer personal preferences rather than group preferences. Example, Netflix showing personalised recommendations to each user so the website looks different to each user. 

In addition, Structuring content will be more defined by how people read online, front loading sentences with important information first to make web pages easy to scan and using simple plain language to direct quicker interaction.

Organic curves, Broken Grids and Diagonal Lines

Designs containing geometric shapes, organic curves, gradients, slopes, and diagonal lines to separate sections on website pages are gaining popularity. This is because not only are such designs visually intriguing, but they also create a directional path for the user’s eyes to follow down the page or to point to a call-to-action, increasing the amount of time spent on the website. Valuable to keep in mind when creating a website or tweaking an existing one to incorporate modern website design trends. 

Chatbots Become More Evolved

Not new; many online stores and corporate websites use chatbots to provide means for direct communication giving the user an impression that they are chatting with a human. In addition to Messenger, WhatsApp or the like, Chatbots open small dialog boxes that accept user questions and automatically generate responses. They are sometimes used as an alternative to FAQ sections as well. Website design trends point towards more intelligent and efficient chatbots that allow website visitors options to engage without human interaction and for the business owner an increase in efficiency without needing to employ a live person 24/7. 

More Animated Gifs, Background Videos, Motion Graphics, Scrolling Effects, And  Micro-interactions

Users are used to emojis and GIFs in daily interactions. Art and simple 2D illustrations on websites as well as simple animations are more important not only a visual treat for the user, but also helps them to quickly grasp the important relevant information for that section, by making it easily understandable. Similarly, video content diversifies the page, and gives quick access to an audience who don’t have the time to scan through a lot of text.

These illustrations and GIFs are lighter to load than heavy images so they have better responsiveness when viewed on mobiles and offer a seamless experience. 

Definitely a trend to watch for website design!


It is a global world and any change that includes a variety of cultures, genders, abilities, ages is very welcomed. For instance the skin tone options for emojis was a very positive improvement. Similarly, videos with various accents, or any aspect that can reflect inclusive diversity and social consciousness, will be more universally accepted. 

Final words then.

Website design trends are all about making the experience even more personalised, light to load and seamlessly viewed on mobile, simplified in style with more emphasis on typography, and reflecting a real world where real people make real connections!

You might also like to read these for further resources – 

Going Live With Short Video Clips 

10 Places To FInd Awesome Free Images For Your Website

Set Up Your Online Store With Support From Shopmatic 

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