You know how to throw a fascinating party and would you like to spend more time doing it. A great idea to take that on as a profession/ side-business and setting up a party planning business for yourself, online!
That’s what you’d call a win-win!
Your services as a whiz-bang party planner are popularly sought for birthdays, anniversaries, celebratory milestones, baby showers, retirement, engagement, graduation, or just about any reason to party. A happy space to be in for sure.
Take a moment here to reflect for yourself; is there any special niche you’d like to work in more than others? If so, build on that in your initial days. For instance, do you want to work on little kids’ birthday parties? Or would you prefer targeting adults for anniversaries, engagement, retirement etc? Or perhaps the elderly for milestone birthdays etc? Whatever you enjoy most should be your first choice.
If you have been doing this for a while, then you will know your favored target audience by now.
Build A Party Planning Website To Stand Out From The Competition
As a party planner, you will really see the benefit of having your own website. It makes you look more professional and lends credibility to your work.
The small investment you put forth for your website will help you stay committed and reap huge rewards. Totally worth it!
Create website online to list your services, build a gallery of photos to showcase your work, gather testimonials from pleased clients, invoice and collect payments, and even sell party merchandise. Having a consolidated digital space to operate from is a huge advantage in this business where word of mouth is generally a powerful channel for reaching new clients. Your website will offer answers to many of the questions your potential clients will have. So keep that in mind as you plan out your site.
Marketing Your Website
What social media marketing channels are you comfortable with and enjoy being on? Those are the ones you will be most effective on for marketing your website. So make a start there.
Generally speaking, there are so many ways you can promote your party planning business and using social media is an important one. Being consistent with your tone, message and the regularity at which you post is important.
To give you an idea, you could try out a couple of ways from the popular social media channels like Facebook, Twitter, Instagram, etc. As long as you are enjoying posting, it will be effective. When you struggle or dread to post on any of these, use that as a cue to know that method isn’t working for you. It’s that simple.
Other ways you can explore spreading the word about your enterprise are email marketing, guest blogging, forum participation, and good old networking.
Building a list for email marketing gives you full control over your outreach so as you develop a client list, take permission from them to receive updates or emails from you and then collect their email addresses to build an emailing list.
If you use Shopmatic as your platform to set up your website, then you can use the data analytics you get to understand what is working best for you. Perhaps you’re doing better with children’s parties? Or your merchandise is selling better? Whatever it is, understanding your business better will strengthen your chances of genuine success ahead.
Also Read: How to make your online store stand out from the crowd
Pointers For Finding Success Ahead
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Follow Up With Potential Leads
Commit to following up with leads actively in the initial stages, till you develop a constant flow of clients looking for your services. Like many small businesses, party planning will also do well through a combination of word-of-mouth and digital marketing. So keep the enthusiasm going.
- Invest in yourself and in your business as you grow.
This means that not only should you reinvest some of your cash flow to build your business, you should also consider using some of it to develop your professional skills and knowledge. Any business where the owner is constantly evolving too is poised for success in this fast-changing environment. Stay abreast of the latest trends in your industry.
A flair for planning parties and an entrepreneurial spirit will combine to make your online business a natural success!
“Have the courage to follow your heart and intuition. They somehow know what you truly want to become.” – Steve Jobs
Ready to start your own party planning business online? Start by creating your website online for free today!
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